Jeff Otto
Product Strategy
Jeff’s career passion is to uncover market needs and inspire teams to deliver products or services that meet those market needs in an engaging, viral, and profitable way.
Throughout his 10-year career in technology, he has enjoyed a wide spectrum of professional experiences - from conceptualizing, pivoting, launching, and managing products at early-stage ventures, to influencing senior leaders at several Fortune 500 companies with metrics that track technology delivery and prioritize multi-million dollar investments.
Jeff earned his MBA from the University of Texas at Austin, and a BS in Information Sciences and Technology from The Pennsylvania State University. He also holds a Pragmatic Marketing Certification (PM-V)
Alden Oreck
Pricing Strategy
Alden is a marketing professional especially adept at financial analysis that informs pricing decisions and strategic planning. He loves to analyze incorrectly priced products in the market and help firms improve their top-line by innovating their pricing strategy.
From 2011 to 2014, Alden Oreck set and managed value-based pricing strategy for Dell Computer’s $200mm Consumer, Small & Medium Business services portfolio in North America. Prior to that role, he established forecasting processes for Dell Consumer North America as it transitioned from the high logistics cost custom-built computers to holding inventory.
Alden earned his MBA from the University of Texas at Austin with a focus in Marketing, Finance and Entrepreneurship and a BA from The University of Wisconsin at Madison